Usually comedy that relies on going over-the-top, one-upping its own initial gag with an ever-wackier line-up of gags is… not funny.

But the 2016 Butterfinger Super Bowl commercial is actually an exception. Or at least it’s exception adjacent, because it’s actually almost pretty funny.

In this spot, a bull rider takes things up a notch by riding a bull right out the back of a goddamn plane! And he does it while eating a Butterfinger! And even though his mother, who is also skydiving art the time, tells him not to eat the candy bar, he eats it anyway!

Pretty bold stuff, right? Well, it was bold enough for the Super Bowl, anyway.