Well, talk about a sky rocket of an idea! The new Rocket Mortgage (obligatory hashtag #RocketMortgage) service from QuickenLoans promises to do “for mortgages what the Internet did for buying music and plane tickets and shoes.”

Using Rocket Mortgage, you could… get a mortgage using your phone? Whoa guys, just… remember there was that whole “easy loan > Housing Bubble > Great Recession” thing from a few years back? You do? OK, so they thought this through, cool.

The Quicken Loans Super Bowl commercial promises a service that will make it easier for people to get mortgages, which makes it easier to get a home, which means more sales of furniture, lamps, blenders, and so forth. Or in others words, maybe, JUST MAYBE… this new service can save the whole goddamn economy. Our words, not theirs, but we just read between the lines for ’em…