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It seems that WeatherTech has enjoyed the response they’ve gotten from their past Super Bowl commercials, because the company’s Super Bowl 50 ad is their third straight appearance in the Big Game. And yet again during Super Bowl 50 WeatherTech’s commercial is all about how they are all-American.

That’s right, WeatherTech is an American company that uses American factories, American raw materials, and employs American workers. In fact, they consider their Number 1 resource to be the American… person. That’s why the WeatherTech Super Bowl 50 ad is called “Resources.” (We’re going to guess this commercial was made in America, by the way. But it would be pretty funny if it wasn’t.)