When in doubt, go with animals! That’s Super Bowl commercial Marketing 101 for you in a nutshell, and Honda has taken that advice to heart with their 2016 Super Bowl commercial for their 2017 Honda Ridgeline pickup truck.
In fact, Honda doubles down on the animal action in this Super Bowl spot (we appreciate its early release, by the way), as it features both singing sheep and a talking dog:
In the Honda Ridgeline Super Bowl 50 commercial, a flock of sheep belts out the Queen song “Somebody to Love,” which they apparently learned thanks to the truck bed speakers featured in the newly updated Ridgeline pickup. Now, while speakers in a truck bed don’t represent a quantum leap in vehicular design… we gotta say, that’s a pretty cool feature. And this ad showcases it well by using humor.