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We already showed you some footage of Serena Williams, star of the upcoming MINI Super Bowl commercial. But it turns out we would have been more accurate to say Ms. Williams will be the co-star of that star-studded ad. You don’t line up with pro-skating legend Tony Hawk and venerable actor Harvey Keitel and take a starring role, you co-star.

These #DefyLabels clips show cultural icons from across the spectrum, from sports to the silver screen to music, talking about how they don’t accept the labels placed upon them by others; about how judging without knowing is always bad judgement. These clips are touching and revealing… now we just need to see how a minute-long MINI Super Bowl commercial will hit the same notes the campaign running up to the ad has sounded.