Like many of you, no doubt, we thought it was a joke when we first heard the words “Pokémon Super Bowl commercial.” But as it turns out, the joke is on us! Wait… no it’s not — as it turns out, there is no joke: there really will be a Pokémon commercial during the 2016 Super Bowl broadcast!
For those of you (or more accurately those of us) who don’t know much about Pokémon, it is a game franchise first released in Japan in 1996. Thus this year’s Pokémon Super Bowl ad, which celebrates 20 years of success for the brand. Pokémon started off as a video game, which has subsequently sold more than 2.75 million copies (across many editions) and soon branched out into a card game and a television series that has been around since the late 1990s.
All that said, most Americans over a certain age (about 30) don’t know much about Pokémon. At all. But on February 7th 2016, Super Bowl Sunday, all that will change! Sort of… at least tens of millions of football fans will surely know the word “Pokémon” by the end of the Super Bowl 50 broadcast, though if we can learn all there is to know about this venerable franchise from one ad, we doubt it. Apparently, though, you’re all supposed to: “Train On!” Like… take an Amtrak ride, right? No?
The Pokémon Company International has not released creative content from their upcoming Super Bowl commercial, so instead we’ve shared this totally inscrutable clip that only further confused us…