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We told you why the first winner from this year’s Doritos Crash the Super Bowl Contest, the spot called “Middle Seat,” worked so well, remember? Good actor, pretty girl, baby joke? Well here’s another way to make a successful commercial:

Cute kid.

Listen, you know from the very start of this ad that the kid is going to find a way to make a pig fly and get those Doritos. But it’s still a charming ad and we’re glad to see it aired during the Big Game.

Frankly, a few of the finalists for this year’s Crash the Super Bowl contest were pretty lacking in quality, so the pool was more like 6 or 7 than the full 10. But for our money, we say the two winners are both great choices.