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We’re giving this one a C at best, maybe a C-, in fact. We were intrigued and even a bit charmed during most of this ad, wondering what was going to happen to that lusty, elderly old couple now that the gentleman had lost his little blue pill (yeah, it’s an erectile dysfunction joke)… but then came the “joke.”

Go ahead and watch the Fiat Super Bowl commercial if you want, but we’ll be happy to save you the time right now. Spoiler alert:

A Viagra-type pill falls in the gas tank of a Fiat and it grows bigger. That’s the joke.

We’re not opposed to lowbrow humor, OK? That’s not the case at all… we just ask that it actually be humorous. That is the case.