For how long now have we been saying that Budweiser’s “Lost Dog” puppy and Clydesdale-centric Super Bowl commercial is superlative? Weeks, it seems. And now finally more than a hundred million viewers worldwide can see what we were talking about.

This very well might be the best commercial from Super Bowl XLIX. “Lost Dog” has humor, charm, great music, puppies – it’s a complete package. Yes, it’s the same basic package as they used during the last Super Bowl, but when it ain’t broke, don’t fix it.

Frankly the spot’s narrative has nothing to do with beer, but who cares when the viewer is left with such a positive impression of the brand.