It’s always nice to see people who don’t take themselves too seriously. In Kia’s newest Super Bowl commercial, none other than 007, Mr. James Bond himself (assuming you are caught in a time warp between 1995 and 2002, that is — good music back then) Pierce Brosnan pokes fun at the canon of his oeuvre as an action star as he handsomely shills for the latest Kia Sorento.

The Kia Super Bowl ad is called “The Perfect Getaway,” but what we and Mr. Brosnan come to learn is that this commercial isn’t so much about getting away from super villains or exploding buildings… it’s more about getting away from the office for a weekend of skiing and/or romantic interludes.