Advertisers are playing it coy this year, for the most part. In the past, companies stumbled over one another in a rush to get their Super Bowl commercials out there in front of us as early as possible, with teasers emerging in the early winter and full-fledged commercials released weeks before the Big Game.

This year, most brands are choosing to keep the wraps on their Super Bowl commercials until the actual Super Bowl broadcast. (How novel a concept!) But don’t worry, we’re not being totally left out in the cold. The first official Super Bowl commercial is out, and it’s from automaker Lexus.

And unfortunately, this is not an ad likely to enter the pantheon of great Super Bowl ads. This spot, titled “Make Some Noise,” is visually pleasing enough, and sure they make some decent noise, but it’s not VW-style classic. Or even a Doritos “Time Machine” for that matter…