Listen, this spot is not going to win 2015’s Doritos Crash the Super Bowl contest. But it’s really not half bad… except for that middle part. The setup and “punchline,” wherein a gaunt, bed-ridden patient is revived by breathing into a bag of Doritos, revived so completely that he transforms into former WWE wrestling star Tyler Rex, are fine.

It’s that awkward middle few seconds where the actors stand there gaping while evidently being blasted with a leaf blower that we’re not so keen on. Despite the bonus from featuring a known celebrity, this ad suffers from some directorial misfire. Oh well, here’s its thirty seconds of fame for ya anyway: