Don’t bother with the Doritos and Coke for this one, folks… you’re going to want a box of tissues instead. Throughout the years, there have been plenty of Super Bowl commercials that have made us laugh, a few that have made us cringe, and a few that have simply been confusing.

But there are also a number of Big Game ads that were genuinely touching. Some Super Bowl commercials transcend the boundaries between advertising and art, not simply trying to shill for a product but actually trying to touch the hearts of those of us watching the screen.

We went back into the archives to find a few of the most nostalgic, beautiful, and sincere Super Bowl commercials ever aired. If you’re the kind of person who loves Super Bowl ds, chances are you’ll remember a few of these, if not all.

Let’s start with an obvious contender for the most charming Super Bowl spot ever, Budweiser’s “Puppy Love” commercial from Super Bowl XLVIII:

Super Bowl XLVIII also featured this truly gorgeous, touching commercial created by Axe, of all brands. Axe had heretofore been known for commercials featuring bikini-clad co-eds and hunky surfer types (and OK fine, a few astronauts). This spot, titled “Make Love, Not War,” was more like a short film than a traditional commercial. And we remain impressed… and touched:

Back in 2005, Anheuser Busch (Budweiser, to the layman) ran this commercial celebrating troops returning from deployment to war. There are no spoken words in the ad. In fact, the only words at all are the company’s logo and the words “Thank You.” There was no need to say more:

And then of course, there was this absolute instant classic from Super Bowl XLVII in 2013. RAM’s “Farmer” commercial was inspiring, nostalgic, amusing, and beautiful all at the same time.