A local morning radio show host from WTIC/Hartford is getting some big publicity for a commercial he produced for the annual Doritos Crash the Super Bowl Contest. CBS Radio’s Gary Craig is also the star of the spot, titles “Always a Hit.” The name, as you’ll see, is a clever play on the mob/hit man theme of the ad.

Now, who is it that is hyping the ad so much? Why… none other than CBS Radio’s very own Gary Craig himself! Mr. Craig, who also stars in the commercial as a crime boss with an affinity for Cooler Ranch flavored Doritos, has used his morning radio program to ask listeners to vote for his submission. It’s not a bad spot… but it needs the help: