Yeah, still no love from us on this one, Hyundai. The carmaker’s second Super Bowl commercial, a spot titled “Nice,” is one of our least favorite ads from the entire game. Sorry, but we like to be honest.
The commercial is stilted and strange, with two drivers suddenly engaging in an odd dialogue punctuated by random explosions meant to allow them to discuss the merits of the car but in actuality just kind of… fizzling.
Especially when compared with the successful ad Hyundai ran earlier in the game, “Dad’s Sixth Sense,” we feel that frankly this ad is weak enough to where the company shouldn’t have even released it.
Are we being too harsh?