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Ah, well played, H&M! The teasers we had seen for this commercial left out one very small scene that makes all the difference! In the ad, David Beckham is taking part in a photo shoot for his Bodywear line of clothes. He gets locked out of the studio and goes on a free running-style adventure to get back inside.

That stuff we had seen. What we have not been shown before was the moment when Beckham’s underpants get caught on a nail and are evidently ripped from his body. Thus the photo crew working the shoot is suddenly looking at more than just tattoos, see?

The camera stays above the waist, of course, so you can use your imagination or not…