We expected a bit more from Stephen Colbert’s Wonderful Pistachios Super Bowl spot, frankly. The commercial was run as two fifteen second spots split by another ad, and that setup was clever enough, but ultimately the ad(s) were amusing but far from laugh out loud funny.
In the first installment of the ad, Colbert is seated beside a bald eagle discussing his endorsement of the Wonderful Pistachios brand. Nothing much happens. Next, after David Beckham’s H&M ad, we find Colbert and his eagle now decked out in bright green garb sporting the word “Pistachios” and with bags of nuts all over the room. It’s cute and all, sure. But then Colbert’s head splits open at end of the ad, and it just gets weird.
Take a look at both parts of the ad, and then see if you disagree with us.