We have a feeling you might want to have the tissues on hand before the ad we’re discussing today runs on Super Bowl Sunday. We don’t know everything about it yet, but we know it’s called “A Hero’s Welcome” and we know the teaser leads with the text: “On Jan 8, the town of Winter Park and Budweiser gave one soldier a hero’s welcome.”

The teaser shows images of townsfolk getting ready to give quite a welcome indeed: they are preparing fire trucks, horses, a marching band, parade floats, and more. This is clearly going to be a memorable and moving commercial based on its theme alone. If the spot is anything like it’s shaping up to be, we’re willing to bet it will be a new classic, in fact.

Here’s the teaser – see if it doesn’t get your breath catching a little bit: