The people over there at the Coca-Cola Company have remained largely tight-lipped about Coke’s Super Bowl commercial for this year, but we have gotten a few hints about what to expect from the iconic soft drink brand.

Apparently this year Coca-Cola’s Super Bowl commercial will have less to do with cowboys, showgirls, and maniacs racing through the desert and will have more to do with “celebrating ‘American society’ and Coca-Cola’s role within it,” as per a quote from a vice president of advertising with Coke named Jonathan Mildenhall.

Mildenhall released images from the set of the commercial that showed a dazzling array of bright lights and dancers and roller skaters and whatnot… just like you see in everyday life, right?