Tide Cleans Up. If you want to see an example of a great commercial, one perfectly fit for a Super Bowl both in its scope, its humor, and its sensibility, then watch the Tide commercial from Super Bowl XLVII. It is funny, it is a big production, but it’s not over-the-top in a gimmicky way, it’s just a solid ad.
And it gets extra points for us for the humor being predicated on a situation entirely related to the product being advertised: Tide cleans stains, and the action of the commercial is launched because of stain! This might not be the funniest ad of the day, but it is one of the most well-rounded, as far as intent, execution, and humor intersect.
Dude You Got Montana On Your Jersey!